Film created to raise awareness and educate the population about aging, helping to combat ageism.
A movement that starts now and continues indefinitely with the support of everyone who wishes to get involved in this cause.
The movement's communication takes into account a context in which older people lose value and attention, and are made invisible in the eyes of younger people. That's why we ran a campaign that highlights the value of age and what it carries in the sense of seniority and experience.
To show how these personal stories come to life, we took advantage of the +, from 60+, to show what these people have the (+) MOST...
To show how these personal stories come to life, we took advantage of the +, from 60+, to show what these people have the (+) MOST...
Styleframes
The art direction and animation based on the posters are my own :)
Posters
on which the film was based, created by the advertising agency.
Thank you for watching ;)